Skyscape Visualizations : 3D Architecture Rendering & Product Visualization l Interactive Media l Graphic Web Design l Billboard & Brochure Print Media - Cape Town South Africa
Electronic Newsletters
Informative electronic newsletters are one of the best methods of advertising since you are able to reach a very large audience or subscriber database at very little cost. Newsletters generally contain a wealth of interesting information relating to your brand or product in order to capture the reader’s attention and keep them up to date with the latest news or trends you might have. Newsletter are intended to create a buzz around you and your company by being very easy to forward onto a friend or by just creating interest and spreading further via word of mouth.
Newsletter can also generate you and income together with branding yourself by including links to sponsors who will pay you in turn. The key is also not to go overboard with advertising especially when it totally non related to the topic of the newsletter as this could clutter and take away from the newsletter’s effectiveness.
What makes for a better newsletter?
Each newsletter is different when compared to another. Your newsletter needs to be specific to your branding, service or
product. A newsletter needs to be maintained and updated on a month to month basis by you and your staff to be truly effective in generating new subscribers. The information needs be interesting and lend itself to the market field giving other relative
information about the industry but also be careful not to promote any competitors. Information must cover a wide range of smaller topics but also not break from the main objectives and goals of your company.
As with any identity design, your colour scheme, branding and template design needs to be carried throughout the layout for public recognition to be effective
Electronic Brochures
Electronic Newsletters can also be converted into a brochure form that can digitally be paged through in order to re-create the brochure feel. The content contained in the digital brochure is all the same rich text and images that you would except in a regular printed brochure. The digital version is different in that virtual links to any website can be implemented as well as the saving on printing cost, due to it being sent over the internet. Also known as online brochures, because they can be placed on websites for anyone to download and explore the brochure on their computers, giving your brochure a very wide and cost effective marketing means