Skyscape Visualizations : 3D Architecture Rendering & Product Visualization l Interactive Media l Graphic Web Design l Billboard & Brochure Print Media - Cape Town South Africa
Motion Graphic Animation
Motion graphics is the art of combining video and/or animation to create the illusion of motion an its transforming appearance. Audio clips are usually added or synchronized to motion graphical clips for multimedia advertising purposes. Motion graphics are commonly displayed on large form electronic mediums such as electronic billboard or LCD televisions in shopping malls or night clubs mainly for brand purposes or in commercials for special effects purposes such as title sequences. High end motion graphic software is used to accomplish these effects.
Motion graphics as wit all technology, continues to evolve as the art of sweeping camera movements and 3D elements are thrown into the mix as they give a huge amount of creative freedom and customization as well as a very dynamic result. Particle effects are also commonly added to motion graphical footage to add another extra level of dynamics and feel such as logo animations forming from a few sparkles.
Below are examples of two motion graphical clips. The first is a showreel and the other is a looping animation.
Please a clip of choice to download the full clip.