Skyscape Visualizations : 3D Architecture Rendering & Product Visualization l Interactive Media l Graphic Web Design l Billboard & Brochure Print Media - Cape Town South Africa
What is an e-mail sationery?
An e-mail signature is a ‘stamp’ consisting of text and company logo automatically attached at the bottom of an e-mail message. The purpose of the e-mail signature is to show that it is the last piece of information in your reply to an e-mail and that no more information follows after it. The information within an e-mail signature usually contains the sender’s name, business address,
telephone numbers, email address, website URL address and any other forms for communication details such as a
Skype username etc. E-mail is widely accepted by the business community as the most popular form of electronic communication.
Why e-mail is an imporatant marketing tool
An e-mail is very simple to understand and solves two basic problems of communication called logistics and synchronization.
The problem with logistics and synchronization can be summed up in saying that an in-person meeting, conference call or telephone call can be, time-consuming, costly and inconvenient for businesses who communicate often with a group of individuals who have different time schedules or are abroad in a different time zone.
Email allows all users to communicate in one email at their own convenience, simultaneously, increasing productivity and at a much cheaper rate. Now why shouldn’t your email with your business logo shine in these situations, allowing multiple parties to recognize your brand from all around the world. Welcome to the free and effective advertising world of e-mail signatures.
The beauty of stamping your e-mails is that as mentioned above, many people will see this signature and when designed properly with your contact details and company branding, it becomes a very cost effective way of advertising every time you send an email. This also installs recognition into people’s memory, helping you grow your brand for the future. Much the same as with letterheads, a well designed e-mail signature shows your company’s dedication to the small details which tells clients that they can trust and feel ensured that you will provide them with the same professional service.